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Why benefit packages should include options for the educational needs of employees’ children

AtomicMind President Ernie Liang discusses the need for employee benefit packages to include options for the educational needs of employees' children.

AtomicMind President Ernie Liang discusses the need for employee benefit packages to include options for the educational needs of employees' children.

Over the past decade, human resource benefits packages have shifted focus. Previously, HR leaders assumed that for a company to stand out and attract the most qualified employees, it simply had to offer the most competitive bonuses and fanciest retirement plans. Employees, however, have begun looking beyond material benefits and assessing how their employer cares for them not only financially but also physically and emotionally.

This type of shift has led to the rise of a more holistic approach to HR benefit packages, considering the broader needs of employees and their families. Working parents in particular face many challenges — and naturally, one key area of concern for employees with kids is education.

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About AtomicMind

AtomicMind is an education technology company offering families a boutique coaching experience that prepares students to become “wow candidates” in the increasingly competitive college admissions landscape. A curated team of strategic advisors, tutors and coaches engages each student to identify their individual “zone of genius,” connecting what excites them with what can be showcased through the right mix of 427 high-impact opportunities. This immersive AtomicMind experience is enabled by a technology platform that keeps students organized and on track with measurement, accountability and strategic decision-making. Founded by MIT and Harvard graduates with 40+ years of elite admissions experience, AtomicMind is trusted by families internationally for getting 99% of students into one or more of their three, top-choice schools – all while reducing family tension inherent in the admissions process. For more information, please visit www.atomicmind.com.